“2010 Canada Digital Year in Review” Shows Interesting Trends

ComScore.com has just released their annual report on internet usage trends for Canada in 2010. The “2010 Canada Digital Year in Review” covers almost every quantifiable aspect of internet use, from the percentage of internet usage based on age, gender, and household income to the top browsers used to a wealth of information just on e-mail engagement, and much, much more.

Want to know Canada’s top converting media sites? Curious as to which Canadian age group had the most growth in social media use? What site categories gained the most unique visitors by gender in Canada, you ask? ComScore’s article has all this information and more, in brain- and eyeball-friendly charts and graphs, rather than dense, overly wordy text. There’s so much information to be had, some of it in amazingly minute detail, that it almost seems like some of the categories are completely made up. Almost. In reality, comScore has delivered an incredibly comprehensive, exhaustively-researched report. The “2010 Canada Digital Year in Review” not only tracks the nation’s internet trends from last year (obviously), it also offers heaps of helpful insight into where these trends are headed in the 2011 and beyond.

You can find the full report here. Download a free PDF copy of the “2010 Canada Digital Year in Review” and get the skinny for yourself. It does require “registration,” which is a minor pain, but for the wealth of useful information you’ll receive, it’s worth it. As a great man once said, “Understanding the digital trends of the past is the key to understanding the digital trends of the future.”*

* There’s a very good chance no one ever actually said that. Oh well.