China’s Market Continues to Grow
SMX China just finished in Nanjing yesterday, and Chris Sherman from Search Engine Watch has written a great recap of the event. Those in China (or others who were lucky enough to go there) who visited the show got great insight into how China’s internet market is expanding and what its future is likely to [...]
SEM Tips for Language Minorities
Jose Villa, founder and CEO of Sensis, offered some advice the other day on targeting the growing Hispanic market in the US with a search engine marketing campaign. His tips included: • Adapt your Spanish keywords appropriately. This means not only doing translations from English to Spanish, but also considering the acculturation of your target [...]
Mobile Search Basics
Mobile phones in Europe have reached 110% saturation, with some countries at 120 or 140%. In Asia, Taiwan and Hong Kong are at 140% saturation, and China adds at least 6 million new mobile phones every month. India also adds another 7 million phones each month. In the US, mobile phones are only at 75%. [...]
A Guide to Good Translation
Your website’s content is one of your most valuable assets. It’s your chance to explain who you are, what you do, and set yourself apart from your competition. Translating your website properly is one of the keys to success in the international market. The American Translators Association (ATA) has published a (.pdf) guide, “Getting it [...]
Unicode and You
There have been some discussions in the office lately about UTF-8 (unicode) characters and URLs. Before we post what we think of them (and their future to SEO), we wanted to know what your experience has been with foreign character sets in general? Is your operating system set up to handle them? Do websites you [...]
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