International SEO
Industrial Search Engine Marketing

Archive for October, 2008

Good International URLs

Thursday, October 23rd, 2008

Your search engine friendly website should have search engine friendly URLs.  If your home site is in English, this means having URLs that (ideally) look like this:
www.mysite.com/url/nice.html or like: www.mysite.com/nice-url.html, but not like:
www.mysite.com/url/really/too/long.html and definitely not like:
www.mysite.com/2343459/2343893skjr/gibberish/messy/url/is/uninviting/to/click_on.html.
Even if your URLs are generated in a database, cart, or CMS, you may have some ability to take [...]

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Will a Widget Give You Good International SEO?

Thursday, October 16th, 2008

Google Translate has introduced a new widget that can be placed on websites to let visitors translate text content into a language of their choice (assuming it’s one of the 30-odd available). While it might seem like a very convenient and easy way to get your pages translated, let’s take a moment to discuss [...]

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Stick with Your SEO through Thick…and Very Thin

Thursday, October 9th, 2008

The global financial crunch (or crisis if you prefer) is hard to ignore at the moment, and there are certainly many people and governments scrambling to protect their investments and financial industries. At home, people are cutting back on their expenses and doing what they can to weather these uncertain economic times. You [...]

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Go International

Monday, October 6th, 2008

Recently, I was browsing through some research on Google and stumbled upon this answer from Google as to why Product Search was renamed from Froogle: “While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization… The pun (to “frugal”) isn’t obvious.”
For those who got the [...]

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