Yahoo PPC Falls Again in UK
There’s a lot of talk about Yahoo! going on these days: the failed merger with Microsoft, the new CEO, discontinuation of non-US content matching, and uncontrolled optimization of PPC accounts (Yahoo recently tried to clarifiy their position on this, but many bloggers felt that Yahoo essentially called them liars). Now, in addition to falling financial [...]
A Few Helpful Articles
International SEO is becoming a hot topic. There have been a few other articles written that I think are good introductions to the arena and worth taking a peek at: Bruce Clay Inc’s December newsletter is a “Travel Guide for International SEO.” Virginia Nussey covered a lot of the basics, from doing language research to [...]
International SEO and SEM Conferences
With a new year, everybody is making their plans to attend one or more search engine optimization and marketing conferences. As the industry expands, there are several conferences that are now held outside of the US. Here are the major upcoming ones for 2009: SMX Travel @ Fitur, Madrid, Spain. January 28-30. SES London, UK. [...]
US Inauguration Goes International
Yesterday was certainly quite a day in the US. Many people took some time out of their day to watch television or streaming coverage of Obama’s inauguration. Google and Yahoo! have both released some of the popular searches and search trends that occurred during the ceremonies. According to Google, 12% of their inauguration-related searches yesterday [...]
Yahoo! Discontinues International PPC Content Matching
Yahoo! has recently been informing advertisers that it is shutting down its Content Match service outside of the US. Content Match placed ads on relevant websites that were part of the Yahoo Publisher Network, matching them by keywords to content on those websites. While the YPN was primarilty a US network, according to some reports, [...]
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