International Brand Recognition
It’s important to develop brand recognition for your company. As an industrial company, you need to come up with an idea of how to best portray your products or company in a way that ensures it won’t be forgotten. The First Thought: Converting the Customer The best way to do this on a website is [...]
Choosing the Right Translation Company for Your Industrial Website
For the past two weeks, we’ve talked about international translation for the content on your website. We’ve went over the things to avoid when writing text and things to consider when writing for translation. We discussed your targeted audience and culture and gearing your copywriting towards both. Now it’s time to figure out how to [...]
Choosing the Right Tone of Voice for Website Content
When writing text that will be translated, it’s important to consider your audience. Are they really young or part of the baby boomers; professionals long in the business or brand new interns? Not only is that information to be considered, but it’s important to consider the culture the text will be translated for. Do they [...]
Breaking News Regarding Google.cn
Here’s a subject you can be sure we’ll be watching as more information develops. From CNN “Google said Tuesday the company and at least 20 others were victims of a “highly sophisticated and targeted attack” originating in China in mid-December, evidently to gain access to the e-mail accounts of Chinese human rights activists. “Based on [...]
Writing for an International Audience
For English speaking manufacturing companies or distributors, selling your products or services to customers across the world can be difficult without a website that speaks in their native tongue. With technology continually advancing, being a global distributer or manufacturer has become easy. Yet writing for an international society is not as easy as writing for [...]
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