Recently, a new report was released on the numbers of small businesses in the US using social marketing.  Access Markets International (AMI) says that 5% of small business, or 300,000, are using social websites and strategies to promote their names, brands, and services.  They expect that in the next 12 months, that number will rise [...]

The global financial crunch (or crisis if you prefer) is hard to ignore at the moment, and there are certainly many people and governments scrambling to protect their investments and financial industries. At home, people are cutting back on their expenses and doing what they can to weather these uncertain economic times. You [...]

Recently, I was browsing through some research on Google and stumbled upon this answer from Google as to why Product Search was renamed from Froogle: “While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization… The pun (to “frugal”) isn’t obvious.”
For those who got the [...]

SMX China just finished in Nanjing yesterday, and Chris Sherman from Search Engine Watch has written a great recap of the event.  Those in China (or others who were lucky enough to go there) who visited the show got great insight into how China’s internet market is expanding and what its future is likely to [...]

Jose Villa, founder and CEO of Sensis, offered some advice the other day on targeting the growing Hispanic market in the US with a search engine marketing campaign.  His tips included:
•    Adapt your Spanish keywords appropriately.  This means not only doing translations from English to Spanish, but also considering the acculturation of your target audience.
•    [...]