Write content relevant to the country in which you are targeting with your website
Understand the local consumer mindset
Translate all sections of the website that you feel relate to your international consumer: e.g. title tags, alt tags, main site navigation, drop down navigation, downloadable PDFs, videos
Prioritize your content in order to make your international website [...]

It’s important to develop brand recognition for your company. As an industrial company, you need to come up with an idea of how to best portray your products or company in a way that ensures it won’t be forgotten.
The First Thought: Converting the Customer
The best way to do this on a website is through unique [...]

For the past two weeks, we’ve talked about international translation for the content on your website. We’ve went over the things to avoid when writing text and things to consider when writing for translation. We discussed your targeted audience and culture and gearing your copywriting towards both. Now it’s time to figure out how to [...]

When writing text that will be translated, it’s important to consider your audience. Are they really young or part of the baby boomers; professionals long in the business or brand new interns? Not only is that information to be considered, but it’s important to consider the culture the text will be translated for. Do they [...]

Here’s a subject you can be sure we’ll be watching as more information develops.
From CNN
“Google said Tuesday the company and at least 20 others were victims of a “highly sophisticated and targeted attack” originating in China in mid-December, evidently to gain access to the e-mail accounts of Chinese human rights activists.
“Based on our investigation to [...]