Recently, I was browsing through some research on Google and stumbled upon this answer from Google as to why Product Search was renamed from Froogle: “While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization… The pun (to “frugal”) isn’t obvious.”
For those who got the [...]

SMX China just finished in Nanjing yesterday, and Chris Sherman from Search Engine Watch has written a great recap of the event.  Those in China (or others who were lucky enough to go there) who visited the show got great insight into how China’s internet market is expanding and what its future is likely to [...]

Jose Villa, founder and CEO of Sensis, offered some advice the other day on targeting the growing Hispanic market in the US with a search engine marketing campaign.  His tips included:
•    Adapt your Spanish keywords appropriately.  This means not only doing translations from English to Spanish, but also considering the acculturation of your target audience.
•    [...]

A few days ago, this international SEO blog had its one month anniversary! We’re excited to bring good SEO tips to a wider audience, whether you’re a B2B client thinking about a website in another language, or just looking for the basics of good optimization for a site you already have.
There’s a lot of [...]

Customer inquiries and requests for quotes are some of the most important communications between a customer and an industrial website. RFQ’s allow potential customers to describe their projects or needs or begin the process of ordering services or equipment.  These inquiries are just as important for your international website.  So it goes without saying that [...]