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Archive for the 'International Social Marketing' Category

Social Network Use in Asia Pacific Markets

Wednesday, April 7th, 2010

A recent study released by comScore, Inc. highlights the social networking usage of Asia Pacific for February 2010. Social network traffic is increasing and reaching a wider audience with more time spent online than before.
The following graphs are pulled from the comScore website.

Social Networking Reach and Engagement in Asia Pacific Markets
February 2010
Total Internet [...]

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French Ecommerce, Japanese Ads, and a Grass Mud Horse

Thursday, March 12th, 2009

It’s been a little while since I wrote about some of the latest news in international Internet marketing.  Emarketer has released some great information this week about the expected growth of ecommerce in France; the growth of mobile Internet in the UK; and the Japanese perception of search advertising.  There’s also some new insight from [...]

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To Tweet or Not to Tweet

Friday, March 6th, 2009

Twitter is fast becoming 2009’s buzz social media site. Microblogging has taken over and people are already taking Twitter vacations.  Nobody knows for sure how many Twitter users there are, but TechCrunch last year reported that there were likely in excess of 3 million messages per day.  That’s a number that can only have gone [...]

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International Social Marketing

Wednesday, November 5th, 2008

Recently, a new report was released on the numbers of small businesses in the US using social marketing.  Access Markets International (AMI) says that 5% of small business, or 300,000, are using social websites and strategies to promote their names, brands, and services.  They expect that in the next 12 months, that number will rise [...]

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