Online Marketing Growing in Europe
Although cost-cutting measures are running rampant right now, European marketers seem determined to make the Internet work for them. New numbers via eMarketer and the European Interactive Advertising Association (EIAA) show that online advertising spend in Europe looks to grow by double-digits in each of the next three years. With 178 million Europeans online each [...]
More SEO / SEM / PPC Conferences!
If you’re looking for search engine optimization and search engine marketing conferences to attend, I’ve updated the list I compiled a few weeks ago. I added quite a few more conferences to the list, so you’re bound to find something to pique your interest and within easy travelling of almost anywhere in the world. Take [...]
Yahoo PPC Falls Again in UK
There’s a lot of talk about Yahoo! going on these days: the failed merger with Microsoft, the new CEO, discontinuation of non-US content matching, and uncontrolled optimization of PPC accounts (Yahoo recently tried to clarifiy their position on this, but many bloggers felt that Yahoo essentially called them liars). Now, in addition to falling financial [...]
Yahoo! Discontinues International PPC Content Matching
Yahoo! has recently been informing advertisers that it is shutting down its Content Match service outside of the US. Content Match placed ads on relevant websites that were part of the Yahoo Publisher Network, matching them by keywords to content on those websites. While the YPN was primarilty a US network, according to some reports, [...]
SEM Tips for Language Minorities
Jose Villa, founder and CEO of Sensis, offered some advice the other day on targeting the growing Hispanic market in the US with a search engine marketing campaign. His tips included: • Adapt your Spanish keywords appropriately. This means not only doing translations from English to Spanish, but also considering the acculturation of your target [...]
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