Jose Villa, founder and CEO of Sensis, offered some advice the other day on targeting the growing Hispanic market in the US with a search engine marketing campaign.  His tips included:
•    Adapt your Spanish keywords appropriately.  This means not only doing translations from English to Spanish, but also considering the acculturation of your target audience.
•    [...]

Here are some updates on international search engine news:

Yahoo! and Nokia have signed a deal to bring Yahoo!’s oneSearch to some series 60 Nokia devices (like the N70 and E65). A small downloadable application to the phone is [...]

Pay per click (PPC) advertising is a great way to reach customers with ads that are specifically targeted to search and content queries.  The Google content network alone reaches over 75% of internet users in the US.  In some countries, like Germany and Japan, this number is nearly 90%.  That’s a massive audience exposed to [...]