A Few Google Translation Updates…
Google has unveiled yet another tool to help people looking for documents in foreign languages. For companies that use the enterprise-level Google Search Appliance. Now, users can find documents in other languages and have them run through Google’s Translate technology. This now makes it possible to search all of the documents your company has put [...]
Bad Translations
In the past weeks I’ve seen a few translation goofs get a fair bit of press around the world and cause more than a little laughter. While these aren’t on B2B websites, they’re still good reminders of the need to be involved in every step of the translation process and use knowledgeable translators working in [...]
Good International URLs
Your search engine friendly website should have search engine friendly URLs. If your home site is in English, this means having URLs that (ideally) look like this: www.mysite.com/url/nice.html or like: www.mysite.com/nice-url.html, but not like: www.mysite.com/url/really/too/long.html and definitely not like: www.mysite.com/2343459/2343893skjr/gibberish/messy/url/is/uninviting/to/click_on.html. Even if your URLs are generated in a database, cart, or CMS, you may have [...]
Will a Widget Give You Good International SEO?
Google Translate has introduced a new widget that can be placed on websites to let visitors translate text content into a language of their choice (assuming it’s one of the 30-odd available). While it might seem like a very convenient and easy way to get your pages translated, let’s take a moment to discuss why [...]
A Guide to Good Translation
Your website’s content is one of your most valuable assets. It’s your chance to explain who you are, what you do, and set yourself apart from your competition. Translating your website properly is one of the keys to success in the international market. The American Translators Association (ATA) has published a (.pdf) guide, “Getting it [...]
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