International SEO
Industrial Search Engine Marketing

Archive for the 'Website Content' Category

International Brand Recognition

Thursday, January 28th, 2010

It’s important to develop brand recognition for your company. As an industrial company, you need to come up with an idea of how to best portray your products or company in a way that ensures it won’t be forgotten.
The First Thought: Converting the Customer
The best way to do this on a website is through unique [...]

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Google Gets Caught Up at International Border Crossing

Thursday, May 21st, 2009

In early April, South Korea introduced a new law that requires commenters and content uploaders on websites like forums to provide a verifiable real-name registration, complete with government ID number.  The law also requires that news websites be held to the same standards as print, TV, and radio, and be answerable to the Korean Communication [...]

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Content Optimization for International SEO (Part 2)

Wednesday, May 6th, 2009

A few weeks back I wrote on some important aspects of content optimization for your website: what your text actually contains, and how to maximize your keywords.  You content also depends on the usability of it and your website.  Here are some additional factors to consider when optimizing your content:
Code
When search engine robots come to [...]

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Creating and Taking Advantage of Online Content

Thursday, April 30th, 2009

The standard refrain in SEO is that “content is king.”  That might sound cliche, but content really does make or break a site and its search engine rankings.  Good information makes your website sticky, and optimized content tells the search engines what you’re all about.  Creating new content to put online is a critical aspect [...]

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Taking Advantage of Local Search

Friday, April 17th, 2009

Local search got a big boost this month when Google rolled out an international change: showing local results on non-local queries.  So now a search for ‘machine shops’ shows a local 10-pack for machine shops near me in Minneapolis:

Before this update, I would have had to search using “machine shops minneapolis” to get the local [...]

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