Creating and Taking Advantage of Online Content
The standard refrain in SEO is that “content is king.” That might sound cliche, but content really does make or break a site and its search engine rankings. Good information makes your website sticky, and optimized content tells the search engines what you’re all about. Creating new content to put online is a critical aspect [...]
Taking Advantage of Local Search
Local search got a big boost this month when Google rolled out an international change: showing local results on non-local queries. So now a search for ‘machine shops’ shows a local 10-pack for machine shops near me in Minneapolis: Before this update, I would have had to search using “machine shops minneapolis” to get the [...]
A Spot of SEO News
Well, your SEO blogger may have been under the weather lately, but that doesn’t stop the flood of SEO news coming in. To hlep me get back in the swing of things, and to get you caught up, here’s just some of what’s been going on lately: German Internet sales grew in 2008. Despite the [...]
Content Optimization for International SEO (Part 1)
I’ve been writing a lot about off-site techniques and news lately, so I thought it’d be best to return to on-page factors that can affect your website’s visibility in the search engines. One of the most important is content. I recently wrote about this for the Ecreativeworks newsletter, but it’s worthwhile covering here as well [...]
Another Translation Widget Released
Microsoft announced yesterday at MIX09 their own translation widget, Microsoft Translator. Both a widget you can put on pages and an API to integrate translation into applications (and more) are available. Currently both are being tested on an invite only basis, but you may be able to register for an invite code to be sent [...]
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