The global financial crunch (or crisis if you prefer) is hard to ignore at the moment, and there are certainly many people and governments scrambling to protect their investments and financial industries. At home, people are cutting back on their expenses and doing what they can to weather these uncertain economic times. You [...]

Recently, I was browsing through some research on Google and stumbled upon this answer from Google as to why Product Search was renamed from Froogle: “While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization… The pun (to “frugal”) isn’t obvious.”
For those who got the [...]

Your website’s content is one of your most valuable assets.  It’s your chance to explain who you are, what you do, and set yourself apart from your competition.  Translating your website properly is one of the keys to success in the international market.  The American Translators Association (ATA) has published a (.pdf) guide, “Getting it [...]

Titles and meta descriptions are two very important parts of your website’s optimization. They’re part of what’s necessary to rank in search engines, and are the first things searchers see from your site when they look at the search results. When you’re creating these for your website, they need to be short and [...]

Our friends at the Google Webmaster Blog have posted about setting up an international website.  Here are the most important parts of the post:
•    If you can’t get country specific domains (ccTLD’s), get one non country specific domain (like .com) and then do either of these option:
1.    Put the content of every language in a [...]