Choosing the Right Translation Company for Your Industrial Website
For the past two weeks, we’ve talked about international translation for the content on your website. We’ve went over the things to avoid when writing text and things to consider when writing for translation. We discussed your targeted audience and culture and gearing your copywriting towards both. Now it’s time to figure out how to find the person or company you will use to translate your site.
You shouldn’t use just anyone to translate your site. Instead, choose a certified, established translation company. They should have credentials, years of experience in translation, experience in your industry, and have fluency in both the original and translated language. As ISO certification is important in many industries, it is also important for an approved translation company. Being ISO certified ensures that the company has been audited which shows compliance, experience, and skill in their profession.
Using a translation company that understands your industrial market is important. Using a team with terminology expertise will ensure that your text will be correctly interpreted. Many translation companies will employ people from a number of different cultures ensuring that they will be able to provide a native speaker to the translation projects they receive. Additionally, if your interpreter speaks in the native tongue of the culture you are targeting, they will be able to translate industry expressions properly. This will cause less confusion for the end-reader on your site.
Certified translation companies will be able to help you increase your “localized” search engine optimization, ensuring your company will show up in international search engines. From changing your navigation to tweaking your keywords, online translation experts know what works and what doesn’t when it comes to the search engines in China, Russia, Mexico, and other countries.
The translation company you work with should also have an open communication policy, involving you 100% in the translation of your website. There should be no hidden costs with all pricing discussed upfront. Look for a company that will use more than one person to translate your site, ensuring the best possible translation and proofreading. Also, the company you choose should provide non-disclosure forms and guarantee confidentiality.
At Ecreativeworks, we help industrial companies target an international audience. We can help you find the right translation company. The companies we work with that provide products and services world wide receive impressive results in the search engines which in turn increases their business leads. For more information on how you can increase your international sales or if you have questions regarding translation services for search engine optimization, contact us! We’ll help you determine the best way to increase your online presence whether you work with companies across the street or around the world.
