It’s important to develop brand recognition for your company. As an industrial company, you need to come up with an idea of how to best portray your products or company in a way that ensures it won’t be forgotten.

The First Thought: Converting the Customer

The best way to do this on a website is through unique content, repetition of color schemes and navigation, and logo placement. Represent your products by showcasing your brand throughout your entire website or advertisement. Also, choosing a common theme that is easy to remember is important. You want people to automatically think of your company when they need something specific. For example, if your company does injection molding, you want to automatically register in a client’s mind when they need plastic molds.

When creating your industrial website, you want to make it easy to navigate and visually appealing. If the navigation is simple and your site is easy to jump from one page to the next, people will stay on it for longer periods of time once finding it in the search engines. You may be one of the top spots in Google or Yandex but if you don’t have what the customer is looking for or you make it hard to find, your conversion rate will be much lower. Also, the more visually appealing your site is, the more clients will return to your site for additional services or information. If you provide unique, quality copywriting for each page yet construct them to be the same in color scheme, navigation, and cross-linking, your site will be easier to follow and clients will be more likely to convert. After all, isn’t that the overall goal?

The Second Thought: What Makes Your Company Great?

When designing and creating your online presence, first consider the things you like about other company’s sites. What draws you to them? How does the content, visual effects, and navigation grab your attention? Second, consider what you have to offer your clients. What sets you apart from your competitors? What makes you a high quality industrial company? Highlight those things through visual stimulation and quality information. Third, consider your own visual appeal. What colors do you associate with your company? Use that color scheme throughout the site and make sure your name and logo are visible on every page. Also, use the name of your company throughout your online copywriting as this will relate your information to your brand. Recently, Ecreativeworks completed a website for a company that wanted to highlight their “green-friendly” guarantee. The site used green for their headers, navigation, and cross-linking and included the recycling image on every page. From the first page, the “Thinking Green” campaign succeeds.

By using repetition to build your company and website, you will be able to build your brand. It may seem boring, but when you consider some of the top performing brands, their websites most oftentimes use the same navigation and colors for every page. Consider Google. They use the same coloring throughout the entire site with the navigation staying the same regardless of what country you view it in. The colors are also the same. The only thing that changes is the language. Google is one of the only search engines used world-wide. The reasoning could be determined as such: first, because of its ease of use and simple navigation and secondly, because it’s become so wildly popular that people automatically resort to Google whenever they search for anything.

Final Thoughts

Though it would be practically impossible to build your company to the size of Google (they have close to 2 billion hits per day worldwide), you can build your site to appeal to a wide variety of people internationally. By keeping your site consistent regardless of location or service, you are building your brand.

For more information regarding brand recognition, contact the SEO team of analysts at Ecreativeworks. We’ll help you determine the best way to build your online presence.

This entry was posted on Thursday, January 28th, 2010 at 1:32 pm and is filed under International Internet Marketing, Website Content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.