Social Network Use in Asia Pacific Markets

A recent study released by comScore, Inc. highlights the social networking usage of Asia Pacific for February 2010. Social network traffic is increasing and reaching a wider audience with more time spent online than before.

The following graphs are pulled from the comScore website.

comScore relates the above data differences to the social networking habits via PDAs and mobile phones in low scoring markets. With the above graph attributing to the reach of social marketing across Asia Pacific, the following graph relates to the top social network sites. Facebook is on top of the leaderboard for many of the individual markets in Asia Pacific while India, Japan, South Korea, and Taiwan have local social networking sites taking the top position.

These studies exclude internet use completed on PDAs, mobile devices, and public computers including cafes and libraries. Social marketing is the fastest growing trend online worldwide. Facebook is so popular that on March 13, 2010 in the United States, it even surpassed Google in being the most visited website for the week. It was also number one on Christmas Eve, Christmas Day, and New Years Day according to Hitwise Intelligence.

Using social networking as an industrial company can be tricky. It’s important to target the right markets and know what type of social marketing will work for you. Social marketing incorporates a wide variety of things including blogging, forums, White Papers, podcasts, webinars, newsletters, and social networks such as Facebook and LinkedIn. For more information on building your industrial company’s social marketing campaign, contact the SEO team at Ecreativeworks! We’ll help you determine the best route to reach your customers by building your company in the online sites your customers frequent.