Write content relevant to the country in which you are targeting with your website
Understand the local consumer mindset
Translate all sections of the website that you feel relate to your international consumer: e.g. title tags, alt tags, main site navigation, drop down navigation, downloadable PDFs, videos
Prioritize your content in order to make your international website [...]

It’s important to develop brand recognition for your company. As an industrial company, you need to come up with an idea of how to best portray your products or company in a way that ensures it won’t be forgotten.
The First Thought: Converting the Customer
The best way to do this on a website is through unique [...]

There’s a lot of talk about Yahoo! going on these days: the failed merger with Microsoft, the new CEO, discontinuation of non-US content matching, and uncontrolled optimization of PPC accounts (Yahoo recently tried to clarifiy their position on this, but many bloggers felt that Yahoo essentially called them liars).
Now, in addition to falling financial figures [...]

A popular year-end announcement was made last week.  Google released their annual Zeitgeist listing the top searches across a variety of topics around the world.  Although some terms were popular in many places (such as “Obama” and “Facebook”), other terms give insight into the continued diversity of the Internet and the interests of users in [...]

Recently, a new report was released on the numbers of small businesses in the US using social marketing.  Access Markets International (AMI) says that 5% of small business, or 300,000, are using social websites and strategies to promote their names, brands, and services.  They expect that in the next 12 months, that number will rise [...]