Recently, a new report was released on the numbers of small businesses in the US using social marketing.  Access Markets International (AMI) says that 5% of small business, or 300,000, are using social websites and strategies to promote their names, brands, and services.  They expect that in the next 12 months, that number will rise [...]

The global financial crunch (or crisis if you prefer) is hard to ignore at the moment, and there are certainly many people and governments scrambling to protect their investments and financial industries. At home, people are cutting back on their expenses and doing what they can to weather these uncertain economic times. You [...]

Recently, I was browsing through some research on Google and stumbled upon this answer from Google as to why Product Search was renamed from Froogle: “While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization… The pun (to “frugal”) isn’t obvious.”
For those who got the [...]

Pay per click (PPC) advertising is a great way to reach customers with ads that are specifically targeted to search and content queries.  The Google content network alone reaches over 75% of internet users in the US.  In some countries, like Germany and Japan, this number is nearly 90%.  That’s a massive audience exposed to [...]

With the Olympics in Beijing beginning this week (on the lucky day of 8/8/08), I thought I’d take this opportunity to take a closer look at China and the country’s internet profile. With over 1 billion in population, it’s an enormous market. The internet is booming in China, and now is definitely an [...]