Translating Successfully: Suggestions for International Websites
Write content relevant to the country in which you are targeting with your website Understand the local consumer mindset Translate all sections of the website that you feel relate to your international consumer: e.g. title tags, alt tags, main site navigation, drop down navigation, downloadable PDFs, videos Prioritize your content in order to make your [...]
Continue ReadingInternational Brand Recognition
It’s important to develop brand recognition for your company. As an industrial company, you need to come up with an idea of how to best portray your products or company in a way that ensures it won’t be forgotten. The First Thought: Converting the Customer The best way to do this on a website is [...]
Continue ReadingYahoo PPC Falls Again in UK
There’s a lot of talk about Yahoo! going on these days: the failed merger with Microsoft, the new CEO, discontinuation of non-US content matching, and uncontrolled optimization of PPC accounts (Yahoo recently tried to clarifiy their position on this, but many bloggers felt that Yahoo essentially called them liars). Now, in addition to falling financial [...]
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