For the past two weeks, we’ve talked about international translation for the content on your website. We’ve went over the things to avoid when writing text and things to consider when writing for translation. We discussed your targeted audience and culture and gearing your copywriting towards both. Now it’s time to figure out how to [...]

With the Olympics in Beijing beginning this week (on the lucky day of 8/8/08), I thought I’d take this opportunity to take a closer look at China and the country’s internet profile. With over 1 billion in population, it’s an enormous market. The internet is booming in China, and now is definitely an [...]

Local search is a great way to get you noticed.  In the US, local search is big business (and it even just recently had its own SEO convention in California).  To find products and services near you, it’s handy to be able to type in a search like “carpet cleaning Minneapolis” or “bakery supplies Chicago.”  [...]

The US search market may be dominated by Google, with Yahoo! taking a chunk as well, but this isn’t always the case in other areas of the world. Google has presence in many countries, but these countries might also have their own search brands that are just as well known or even more preferred, [...]

I was recently doing some keyword research for a client that has a site targeted towards Mexico.  I double checked the database I was using to see if it tracked Spanish-language searches in Mexican search engines.  It said it did, but I still found the results my keyword database was giving me were almost totally [...]