US Inauguration Goes International
Yesterday was certainly quite a day in the US. Many people took some time out of their day to watch television or streaming coverage of Obama’s inauguration. Google and Yahoo! have both released some of the popular searches and search trends that occurred during the ceremonies. According to Google, 12% of their inauguration-related searches yesterday [...]
Continue ReadingSEM Tips for Language Minorities
Jose Villa, founder and CEO of Sensis, offered some advice the other day on targeting the growing Hispanic market in the US with a search engine marketing campaign. His tips included: • Adapt your Spanish keywords appropriately. This means not only doing translations from English to Spanish, but also considering the acculturation of your target [...]
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