Choosing the Right Tone of Voice for Website Content

When writing text that will be translated, it’s important to consider your audience. Are they really young or part of the baby boomers; professionals long in the business or brand new interns? Not only is that information to be considered, but it’s important to consider the culture the text will be translated for. Do they [...]

Russia: Yandex Stays Ahead of Google

Filed under: International SEO,international search engines — Tags: google, International SEO, Yandex — admin @ 8:58 am

For those who follow SEO practices in Russia, Google does not premeditate the actions to take in search engine optimization. Yandex is king and stays at the top with nearly 20% more users than Google. Yandex – 54.4% of users Google – 34.5% of users Mail.ru – 7.4% of users Rambler – 1.9% of users [...]

A Spot of International SEO News

Filed under: International Internet Marketing,International SEO,international search engines — Tags: baidu, censorship, China, globalization, International SEO, news, seo news — admin @ 9:18 am

As always, there is a lot going on in search and SEO around the world. Here are some of the highlights from the past week: Baidu continues to beat forecasts. Chinese search engine Baidu keeps on growing, this time posting a first-quarter income growth of 25%. David Temple at Multilingual Search has some more numbers: [...]

A Spot of International SEO News

Filed under: Country Profiles,International SEO,Mobile Search,social media — Tags: baidu, canada, China, google, International SEO, italy, mobile, news, singapore — admin @ 1:50 pm

Well, I was off this past week, so it’s time to catch up on the news and bring you some of the highlights that happened with the search engines at home and abroad: Google linking to free music in China. Everyone knows that Baidu is China’s biggest search engine, with about 60% of the market; [...]

Content Optimization for International SEO (Part 1)

Filed under: International Keyword Research,International SEO,Website Content,translation — Tags: International SEO, keywords, meta tags, optimization, SEO, trans, Website Content — admin @ 11:06 am

I’ve been writing a lot about off-site techniques and news lately, so I thought it’d be best to return to on-page factors that can affect your website’s visibility in the search engines. One of the most important is content. I recently wrote about this for the Ecreativeworks newsletter, but it’s worthwhile covering here as well [...]

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