Online Marketing Growing in Europe
Although cost-cutting measures are running rampant right now, European marketers seem determined to make the Internet work for them. New numbers via eMarketer and the European Interactive Advertising Association (EIAA) show that online advertising spend in Europe looks to grow by double-digits in each of the next three years. With 178 million Europeans online each [...]
Continue ReadingYahoo PPC Falls Again in UK
There’s a lot of talk about Yahoo! going on these days: the failed merger with Microsoft, the new CEO, discontinuation of non-US content matching, and uncontrolled optimization of PPC accounts (Yahoo recently tried to clarifiy their position on this, but many bloggers felt that Yahoo essentially called them liars). Now, in addition to falling financial [...]
Continue ReadingSEM Tips for Language Minorities
Jose Villa, founder and CEO of Sensis, offered some advice the other day on targeting the growing Hispanic market in the US with a search engine marketing campaign. His tips included: • Adapt your Spanish keywords appropriately. This means not only doing translations from English to Spanish, but also considering the acculturation of your target [...]
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