Google Translate has introduced a new widget that can be placed on websites to let visitors translate text content into a language of their choice (assuming it’s one of the 30-odd available). While it might seem like a very convenient and easy way to get your pages translated, let’s take a moment to discuss [...]

Your website’s content is one of your most valuable assets.  It’s your chance to explain who you are, what you do, and set yourself apart from your competition.  Translating your website properly is one of the keys to success in the international market.  The American Translators Association (ATA) has published a (.pdf) guide, “Getting it [...]

Here’s a quick quiz:  Can you tell which countries the following words are from?
Zmorge
Frühstück
If you know any German, you’ll recognize Frühstück as the standard German word for breakfast.  But perhaps you don’t recognize the first word?  Zmorge is actually the Swiss German word for the same thing.  The Swiss don’t use the High German word [...]

I was recently doing some keyword research for a client that has a site targeted towards Mexico.  I double checked the database I was using to see if it tracked Spanish-language searches in Mexican search engines.  It said it did, but I still found the results my keyword database was giving me were almost totally [...]